Izu Amadi seated with his laptop

About Me

I enjoy taking things from 0 to 1 and beyond. There’s real satisfaction in leaving something better than I found it, and that instinct shapes how I work as a brand and product designer.

I work across product strategy, design leadership and cross-functional collaboration. I’ve helped shape products from end to end, build ecosystems around them and explore how AI-assisted workflows can help teams bring products to life. At Lenkie, I helped reduce decision turnaround time from 40 hours to 23 hours and contributed to the brand and product work during its £49 million funding round.

Away from work, I’m a husband and father of two. I enjoy films that make you think, especially Christopher Nolan’s , and also Antonio Campos’s This one shows you that humans always look for someone or something to blame. I’m also drawn to high-adrenaline activities.

I like teaching and sharing what I know, particularly one-to-one. I’m fascinated by how children approach problems: the logic behind their choices and the unexpected directions they take. Helping them learn often means listening closely and finding a simpler way to explain something.

Inception film poster
Interstellar film poster
The Devil All the Time film poster

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